They Won't Listen if You're Not Interesting

Every now and then I come across a snippet that wows me. Here's one I just read:

The truth isn't the truth until people believe you...
And they can't believe you if they don't know what you're saying...
And they can't know what you're saying if they don't listen to you...
And they won't listen to you if you're not interesting...
And you won't be interesting unless you say things imaginatively, originally, freshly.
- William Bernbach, Advertising Guru

Reminds me a little of Paul's words in Romans 10.

Thank you, Idea Sandbox, for bringing this to my attention.